Parm Sandhu


Parm has had a variety of roles in the international cable, media and telecoms sector during a dynamic thirty year period of profound industrial change. He has served as non-executive on several boards before which he operated as an executive in general management, finance, strategy and corporate development. He led Unitymedia, under private equity ownership, to become Europe’s third largest cable operator. Parm has been an Executive Mentor for 10 years.

Parm is Managing Director of Tamita Singapore Advisors and serves as a non-executive director of Yell (fka Hibu).


Parm believes that leadership excellence comes from within and so focuses on building self-awareness. In a busy life slowing down and reflecting before acting can be a powerful tool to generate long term sustainable results. Developing the ability to absorb and appreciate one’s environment is key to reaching a state of heightened awareness and performance.

Career History

Parm has chaired Wind Hellas, JPI Media, Merapar Holdings and dataffirm, been a non-executive director of Central European Media Enterprises, Eircom and Yell and spent seven years as CEO of Unitymedia in Germany. He is an accomplished Chair and independent Non-Executive Director principally of private companies in the international telecoms, media and technology industry.

As Chairman of Wind Hellas Parm, in 2016, secured access to capital for this telecoms business despite a distressed Greek macro-economic environment, allowing the company to invest in its network. Under his mentorship the management team delivered a doubling of profits in 5 years leading to a successful monetisation of the asset in two separate transactions with Vodafone and United Group. Similarly, at Unitymedia, Parm led a business transformation through an operational turnaround, multiple M&A transactions and integration efforts, the launch of new digital platforms to support the exploitation of sports rights and the successful implementation of new bundled products. The business invested over €400 million to upgrade 8 million households to fibre technology and delivered a 35 fold increase in EBITDA to €521million before its eventual sale to Liberty Global Inc in 2010 for €3.5 billion.

Parm is a graduate of Cambridge University having gained first class honours in Mathematics.


Parm is married with three grown up children. He and his wife recently relocated to Singapore to explore more of Asia, but regularly travel back to Europe, especially the Swiss Alps where they enjoy hiking and skiing. Parm serves on the Finance and General Purposes Committee at the University of Warwick and has previously been a juniors’ hockey coach at the club where his children played.